X GROWTH
Launch loud on X
We run your X end to end: the strategy, the launch plan, the video, founder and brand content, and the creators who carry it to 250K, 500K or 1M impressions in 48 hours.
- End to end
- Strategy, content, video, creators
- 20k–800k
- Followers per creator
- 48 hours
- To the impression target
FRIENDS OF THE HOUSE
- And more
- TECH
- AI
- SAAS
- FOUNDERS
- DEVELOPERS
- MARKETING
- CRYPTO
- TECH
- AI
- SAAS
- FOUNDERS
- DEVELOPERS
- MARKETING
- CRYPTO
- TECH
- AI
- SAAS
- FOUNDERS
- DEVELOPERS
- MARKETING
- CRYPTO
- TECH
- AI
- SAAS
- FOUNDERS
- DEVELOPERS
- MARKETING
- CRYPTO
WHY NOW
Ads get scrolled past
For twenty years, attention was bought. Companies paid Facebook and Google to rent a few seconds of a few billion people. Then the feed learned to skip ads, and people started trusting a creator they follow over any campaign.
The next wave of spend goes to organic: content, creators and culture. It's also far harder. Paid was simple, money in and attention out. Organic takes taste, timing and the right people moving at once, and most teams are still guessing.
We take the guessing out. Strategy, content, production and distribution run as one system, so a launch reaches its audience on purpose, not by luck.
The standard
Every September, Apple launches like this
- Creators get early, embargoed access
- Hero films premiere within the same hour
- Thousands of reactions land in one news cycle
- Every asset is recut for every market
- The whole machine moves on a single signal
The catch
Nobody rents out that machine. So we built one for X.
Founder and brand accounts, launch films, and hundreds of creators moving in the same hour. A launch at the standard of the biggest companies on earth, sized for the company you are now.
SERVICES
Your X, run end-to-end
You don't need a video, a content plan or an audience to start. We bring all three, then make sure the launch is seen.
Strategy
Where the account is going, and how a launch fits into it.
- Growth strategy and positioning
- Launch plan: before, during and after
- Content calendar for the weeks around it
Founder & brand
Two voices telling one story, so the person and the product both earn the follow.
- Founder-led posts and threads
- Founder profile: bio, header, pinned post
- Brand account run like a publication
Production
The launch video the whole thing is built around.
- Script and storyboard
- Shot and cut for the feed
- Cutdowns for teasers and recaps
Distribution
The audience the launch actually reaches.
- Hundreds of creators, 20k–800k followers
- Quote copy for every quote-tweet
- Hour-six check, then the report
SELECTED WORK
Launches we have run
The posts that travelled link out to X with their numbers. The produced films play right here.
Watch on XRaise announcement · Founder-led
Coop Records@Cooopahtroopa
The $4.5M raise for Coop's music launchpad, told as a founder-led film.
- Impressions
- 283K
Watch on XAI short film · Localhost festival
October@0xratnakar
An anime-styled AI short for Localhost's AI × Filmmaking Festival: VHS grain, 90s Japan and October light.
- Impressions
- 42.6K
Watch on XProduct launch · Launch video
Digits@0xratnakar
Thirty-second mental-math duels on Base, launched by treating numbers like a sport.
- Impressions
- 79.8K
Launch film · Storytelling
Alliance DAO
A produced launch film for Alliance DAO, built around a story rather than a feature list.
AI short film · Festival winner
Meena
An AI short film that won the 2025 AI Film Festival, screened by Localhost.
Token launch · AI
$PARROT
The AI-made launch video for the $PARROT token.
PLAYBOOK
Bangers are engineered
Virality isn't luck. It's an engineering problem. We've written for some of X's best-known profiles, and one of our articles reached #3 most-read in the world. Every launch runs on the same four parts.
- 01
The hook
Where 80% of the impact lives. The image and the first line work as one unit to stop the scroll in under half a second, so we rewrite every hook twenty times.
63 → 1,100reposts from a better hook alone
- 02
The narrative
Lists wrapped in a story, built like a documentary rather than a textbook, with a first post that has to work on its own.
23 → 1,800reposts, same tools, new framing
- 03
The emotion
Sharing is emotional, not rational. Every piece is written to one target feeling, and any line that doesn't serve it gets cut.
- LOL
- WTF
- AWW
- OHHHH
- WOW
- YAYY
- FINALLY
- 04
The distribution
Posted in the window after the moment, and written for the kind of account most likely to amplify it. One repost from the right profile changes everything.
6–12 hoursafter a major event, the sweet spot
The content matters. The packaging decides whether a hundred people see it, or ten million.
PROCESS
Before, during and after
- 01Pre-launch
Build the room
- Strategy, positioning and the launch narrative
- Founder and brand profiles optimised
- Teasers and build-up content on the calendar
- Launch video scripted, shot and cut
- Creators cast and briefed
- 02Launch day
Make it loud
- The video goes live from founder and brand
- Creators quote and repost in the first hours
- Replies and quote copy handled in real time
- Hour-six check moves volume to what's working
- 03Post-launch
Keep it moving
- Follow-up threads, recaps and proof posts
- A momentum calendar for the weeks after
- A report on impressions and what ran
- The plan for the next launch
From you
- The product and the story behind it
- Time with the founder
- Sign-off on the plan
From us
- Strategy and the content calendar
- Founder and brand profiles, content and voice
- The launch video, start to finish
- Amplification to your impression target
AMPLIFICATION
Creators carry the launch
On launch day the video goes out from your founder and brand accounts. Then creators quote-tweet and repost it, with the quote copy written by us, so it reaches audiences far beyond your own followers, fast.
The first 48 hours
Front-loaded, then tuned at hour six
Illustrative
At hour six we read views, replies, reposts and profile clicks. Whichever kind of creator is pulling the most impressions gets the rest of the volume. No launch uses the whole roster.
Pick your number
First launch
250K
impressions in 48 hours
A focused push for a new product, or a founder's first big post.
Most chosen
500K
impressions in 48 hours
The standard launch. Enough reach to trend inside your category.
Category moment
1M
impressions in 48 hours
For a raise, a rebrand, or the launch the whole market should see.
In every target
- Creators cast to your category
- Quote copy written by us
- Hour-six check and reallocation
- Report within two days of posting
Impressions are guaranteed. The target and the price are set together on the call.
Book a callQUESTIONS
Asked often
Do you make the launch video?
Yes. We script, shoot and cut launch videos for the feed. If you already have one, we build the launch around it.
What do you need from me?
The story behind the product, time with the founder and sign-off on the plan. Strategy, content, production and amplification are on us.
Is it only for launches?
No. A launch is the peak, but we also run founder-led and brand accounts month to month, so there's an audience waiting when you launch.
Can you fix our founder's profile?
Yes. Bio, header, pinned post, posting rhythm and voice, so the profile is ready for the attention a launch brings.
What exactly is guaranteed?
Impressions on the launch video within 48 hours: 250K, 500K or 1M, chosen on the call. We don’t promise signups or revenue.
How does the amplification work?
Creators with 20k–800k followers quote-tweet or repost the video, and we write the quote copy. We check at hour six and move the remaining volume to what's working.
How much does it cost?
It depends on scope: a single launch, ongoing content, or both. We set it together on the call.
Something else? Ask us on WhatsApp
GET STARTED
Let's make it loud
Thirty minutes. We look at your account, your launch, and the number it should hit.
- 1Where your founder and brand accounts stand
- 2What the launch needs: video, content, creators
- 3The impression target, and the price